Erling Haaland'S Doppelgänger: The Viral Sensation Sweeping The World Cup

Meet the Influencer Who Is Haaland's Doppelgänger

An influencer who skyrocketed to fame for her striking resemblance to soccer superstar Erling Haaland is opening up about her whirlwind experience. Emma Kate Willman, a social media sensation known for her braid and ponytail styles, has found her comment sections flooded with fans pointing out her likeness to the Norwegian footballer.

As the 2026 FIFA World Cup progresses, fans have humorously dubbed the 24-year-old as Haaland's "long-lost sister." Some have even gone as far as pretending she is the Manchester City striker, leaving comments like "good performance tonight mate" and "your casual run-up to the shot for the 2nd goal was insane, good luck against England!"

Going Viral: A Surreal Experience

Emma shared her thoughts with PEOPLE magazine, revealing the unexpected nature of her newfound fame. "I never expected braiding my hair to turn into millions of people comparing me to Erling Haaland," she said. "It’s been amazing to watch the internet have so much fun with it, and seeing Erling comment on my video made the whole thing feel even more unreal."

Even Haaland Joins the Fun

The comparisons haven't gone unnoticed by Haaland himself, who cheekily left a "hi" and thumbs up emoji on one of Emma's videos. His comment, which appeared under a French braid tutorial, received over two million likes, further fueling the viral frenzy.

Emma, who boasts 146,000 followers on Instagram and 414,000 on TikTok, is thrilled by the attention. "As a creator, you never know what’s going to resonate, so I’m just grateful people have embraced it and had fun along the way," she added.

The Anticipated World Cup Encounter That Never Happened

Fans eagerly anticipated a real-life meeting between Emma and her "twin" during the World Cup, especially with Norway facing England in the quarterfinals. Emma, who was present at the Miami stadium for the game, hoped for a serendipitous encounter.

"It would be pretty funny if our paths crossed in real life after all this," she mused. However, the anticipated meeting didn't materialize, leaving fans to continue their playful speculation online.

Meanwhile, Haaland continues to make his mark on the pitch, standing third in the World Cup's top scorers list with seven goals, just behind soccer legends Lionel Messi and Kylian Mbappé.