Your friendly neighborhood bookstore clerk might not usually sport The Row's high-end street style, but in the universe of A24's 'The Drama,' bookseller Emma Harwood – brought to life by Zendaya – is an exception. With the much-anticipated dark comedy set to hit theaters in less than a month, A24 has unveiled glimpses of Zendaya and her co-star, Robert Pattinson, as they step into their roles as actors-turned-faux fiancés.
Zendaya channels a Bostonian bookworm – albeit one with a flair for fashion, thanks to stylist Law Roach. The newlywed actress embraces her inner bride in an all-white ensemble that mirrors the styles found in The Row's Spring 2026 lookbook. She layers a crisp white T-shirt under an oversized peacoat that leans more towards a menswear button-down than a traditional jacket. Complementing the look are creamy trousers and warm-toned brown leather loafers – a divergence from her usual black Canal Loafers. Though Roach hasn't confirmed the exact model, the sleek design suggests they might be the $1,300 Awars.
“Zendaya's look is a masterclass in minimalist luxury, proving that sometimes less truly is more,” commented a fashion insider.
For the next promotional setting, Zendaya swaps her peacoat for a genuine white button-down, perhaps borrowed from her character's fiancé's wardrobe. Her dark-wash jeans, however, remain quintessentially Zendaya – featuring cigarette-straight legs reminiscent of her London travels last summer.
In place of loafers, Zendaya opts for The Row's Liisa Kitten Heels. The pointy $1,050 pumps have been spotted on the likes of Kendall Jenner, Jennifer Lawrence, and Zoë Kravitz, making them a staple for The Row's fashion-forward clientele. Interestingly, despite the widespread popularity, this marks Zendaya's first public venture into The Row's heels.
As moviegoers eagerly anticipate 'The Drama,' Zendaya's portrayal of Emma Harwood unfolds through an East-Coast aesthetic – complete with button-downs, quarter-zips, and The Row ensembles. Her A-line wedding dress, teased in the trailer, hints at a classic, literary cool-girl persona. However, the film's trailer suggests that Emma harbors a secret that could disrupt her relationship with her fiancé.
Whether she uses understated basics like her matching set from The Row to blend in or remain inconspicuous, 'The Drama' promises to unravel all on April 3. This is one cinematic event you won't want to miss!