Sydney Sweeney'S Daring Lingerie Launch: A Bold Move With A Hollywood Twist

Sydney Sweeney's Daring Lingerie Launch

Sydney Sweeney is turning heads and raising eyebrows with the launch of her sizzling new lingerie brand, Syrn. On Tuesday, the 28-year-old actress shared a series of sultry photos, showcasing herself in the upcoming pieces. Her debut collection features four enticing styles – Seductress, Romantic, Playful, and Comfy – all modeled by Sydney in captivating settings.

"The secret is finally out…say hello to @syrn," she wrote in the caption. "This is lingerie you wear for YOU, no explanation, no apology…there's so much more I can't wait to show you. Xoxo, Syd."

In one striking image, Sydney poses in a theater aisle, donning a white lacy bra with garters, thigh-high stockings, and elegant white gloves. Another shot captures her in a charming rose garden, dressed in a high-necked lingerie top with matching socks and garters. The Euphoria star also flaunts a playful look with a cropped red tee, white bra, and red athletic shorts.

Inspiration and Vision Behind Syrn

Sydney's motivation to create Syrn comes from personal experience. "I was in the sixth grade with DDs. I hated the bra I had to wear," she revealed, emphasizing the importance of designing for diverse body types. Her brand aims to empower women to embrace all facets of themselves – whether they're working on cars, walking the red carpet, or relaxing at home.

"Lingerie is such a fun way to express yourself," she continued. "You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want." Sydney's goal is to offer a world where women feel understood and confident without pressure.

Hollywood Sign Stunt Sparks Controversy

Not one to shy away from bold moves, Sydney recently found herself in a bit of hot water after filming a cheeky promo for Syrn. The actress and her friends were caught tossing bras over the iconic Hollywood sign – a stunt that didn't sit well with the Hollywood Chamber of Commerce.

CEO Steve Nissen issued a statement, clarifying that the stunt was "not authorized" by the Chamber, which owns the image rights to the sign. It seems the daring marketing move may have ruffled some feathers, but it certainly got people talking about Syrn.

Sydney's brand launch is making waves, and despite the controversy, it's clear that she's on a mission to redefine lingerie for women everywhere.