Star Power: Celebrity Drink Launches Shaking Up 2025

Lights, Camera, Cheers: A Star-Studded Year in Drinks

2025 is turning out to be a banner year for celebrity drink launches. A constellation of stars from music, comedy, and sports have unveiled their own unique takes on beverages, ranging from wines to vodka RTDs, and even alcohol-free beers. Let's take a closer look at the sparkling lineup of celebrity beverage debuts this year.

January: José Mourinho's 'The Special One'

Kicking off the year, football manager José Mourinho introduced his Douro red wine in January. Aptly named "The Special One," this blend of Portuguese grapes is a nod to Mourinho's nickname and his love for his homeland. "Handpicked from one of my favourite regions in Portugal, this wine reflects the spirit of my homeland and my relentless desire to enjoy every moment in life," Mourinho shared.

February: Chelsea Handler's Vodka Lemonade Stand

In February, comedian Chelsea Handler took a playful twist on her childhood lemonade stand by launching vodka RTDs. Describing her drinks as "an adult lemonade stand in a can," Handler's product comes in three flavors: Classic, Pink, and Mint. "When I was a young entrepreneur, I realised I could make a lot more money if I spiked my lemonade," Handler joked at her launch event.

July: Meghan Markle's Napa Valley Rosé

Come July, the Duchess of Sussex, Meghan Markle, stepped into the wine world with her Napa Valley rosé under the "As Ever" label. However, the launch wasn't without drama. A social media faux pas involving Khloe Kardashian sparked some controversy, adding an unexpected twist to Markle's wine debut.

August: Robbie Williams' Alcohol-Free Adventure

August saw singer Robbie Williams invest in Heaps Normal, an Australian alcohol-free beer brand. Williams, who discovered the brand on tour, is now collaborating on creative campaigns and new product ideas. "I love the ethos of the Heaps brand, and I’m excited for what we’re going to achieve together around the world," Williams enthused.

September: Avril Lavigne's 'Complicated' Pinot Noir

In September, pop-punk icon Avril Lavigne teamed up with Banshee Wines to launch a limited-edition Pinot Noir. Inspired by her 2002 hit "Complicated," Lavigne's wine retails for $30 a bottle and is meant to be enjoyed with friends and a blast of nostalgic tunes.

September: Kylie Minogue's Winemaking 'Accident'

Also in September, Kylie Minogue unveiled her Petit Rosé, a low-alcohol wine born out of a "winemaking accident." This vegan-friendly, gently sparkling wine has quickly become a consumer favorite, with sales soaring past its competitors.

October: 50 Cent's Luxe Cognac Release

October was marked by rapper 50 Cent's partnership with Lalique to release a limited-edition Cognac. With only 505 bottles available, each priced at $25,000, this exclusive release is a blend of rare eaux-de-vie, representing a fusion of French heritage and the American dream.

From wines that whisper tales of nostalgia to vodka that brings a childhood dream to life, 2025's celebrity drink launches are nothing short of spectacular. These stars are proving that their creativity knows no bounds, extending beyond the stage and screen into the world of beverages.