Selena Gomez'S Bold Stand: How Rare Beauty Challenges Unrealistic Beauty Standards

Redefining Beauty Standards in a Celebrity-Driven Market

In a world where celebrity beauty brands are a dime a dozen, Selena Gomez's Rare Beauty is making waves with its commitment to self-acceptance and inclusivity. Joining the ranks of Lady Gaga's Haus Labs and Rihanna's Fenty Beauty, Rare Beauty is challenging the status quo by prioritizing authentic beauty over unattainable ideals. But can these celebrity-founded brands truly change the beauty industry they helped shape?

Inside the Fortune MPW Summit with Selena Gomez

At the recent Most Powerful Women Summit, Selena Gomez, alongside Rare Beauty's chief impact officer Elyse Cohen, shared insights on balancing profit with purpose. Rare Beauty has rapidly become a global sensation, valued at a staggering $2.7 billion since its 2020 launch. With its viral liquid blush and a philanthropic arm, the Rare Impact Fund, the brand is not just about beauty – it's about giving back too.

"I'm as real as I can be… I’ll tell you all the things that are photoshopped. I’ll tell you where I got Botox," Gomez candidly shared, emphasizing her goal to be remembered for her impact on people.

Doubling Down on Authenticity

Despite the pressure from the GLP-1 boom and rising cosmetic surgery trends, Gomez is resolute. "We’ll just double down on our [current] message," she said. Rare Beauty's campaigns feature relatable figures, aiming to connect on a personal level rather than relying on traditional models. Gomez is proud of this approach, noting that it’s a movement larger than just her brand.

Rare Beauty's Future and Challenges

Selena Gomez isn't planning to sell Rare Beauty anytime soon, even amidst a flurry of beauty brand acquisitions. "I’m not ready. I love what we do and I don’t want it to change," she declared. Meanwhile, Elyse Cohen highlighted that despite tariffs, the brand's pricing remains accessible. However, federal funding changes have impacted some of the non-profits partnered with the Rare Impact Fund, yet the fund continues to provide strategic support.

Words of Wisdom and Future Prospects

Gomez also shared a piece of advice from her friend Taylor Swift: "If you’re the smartest person in the room, you’re in the wrong room." This mindset drives Gomez to surround herself with exceptional people, ensuring Rare Beauty's continued growth and impact.