
Meghan Markle, the Duchess of Sussex, has stepped into the entrepreneurial world with her lifestyle brand, As Ever. Launched earlier this year, the brand features an array of homemade delights like jams, wines, and cookies. Notably, these were first spotlighted on her Netflix show, "With Love, Meghan." However, her new business has become the subject of light-hearted banter within Prince William and Kate Middleton's inner circle.
According to inside sources, the Prince and Princess of Wales' close friends have coined a playful nickname for Markle's venture – "As If." This cheeky moniker hints at skepticism about the brand's longevity and success. "Within William and Kate’s circle, people joked by calling it 'As If,' meaning they doubt it will ever succeed. It became a running joke that had everyone laughing," an insider revealed. Despite the jests, the brand's launch was a smash hit, with products selling out in under an hour.
“The whole venture feels poorly put together and lacking polish – honestly, it’s a bit embarrassing,” the insider added.
Meghan's relationship with the royal family has been strained since she and Prince Harry stepped back from royal duties. This latest development seems to have added another layer to the ongoing narrative. While Meghan's team emphasizes homemade and heartfelt, the royal circle sees it as a venture lacking finesse. Yet, the brand's early success suggests that the Duchess might be onto something special, and the playful ribbing from across the pond might just be part of the ongoing royal drama.
Originally reported by Suushmmita Sen on RealityTea.