Revolutionize Your Wardrobe With The New Ai-Powered Fashion App Backed By Celebrities

  • By Rico
  • Nov. 11, 2025, 12:10 p.m.

The Future of Fashion – Powered by AI and Celebrities

Say goodbye to the old ways of shopping and hello to OneOff – the game-changing fashion app that blends the power of AI with celebrity flair! As the fashion industry embraces AI, already capturing a staggering $2 billion and projected to skyrocket to $26 billion by 2032, OneOff is leading the charge by offering a unique shopping experience. Founded by Emir Talu and Bobby Maylack, OneOff is not just another app; it's a fashion revolution. With a focus on discovery, the app is curated by celebrities, tastemakers, and even your friends, promising a seamless and engaging shopping journey.

“So much of what we see is geared towards buying and not shopping. We wanted discovery and engagement to be key elements of our platform, making the process fun and seamless,” explains co-founder Bobby Maylack.

The Magic of Personalized Shopping

OneOff is redefining how we discover fashion by focusing on personalization and engagement. With the rise of social media, discovery has shifted from physical stores to e-commerce, TikTok feeds, and Instagram stories. Celebrities and influencers have become pivotal in brand discovery, yet the process often involves a tedious mix of screenshots and social media sleuthing. OneOff changes all that by offering a unified and personalized browsing experience. Users can follow verified celebrities and explore their wishlists and closets, with recommendations fine-tuned by the app's smart algorithm. Imagine shopping directly from the closets of stars like Winnie Harlow, Suki Waterhouse, Olivia Palermo, and Olivia Jade!

Engagement at the Core of OneOff

What sets OneOff apart is its emphasis on engagement. By creating and curating fashion lists, users can share their style with friends and followers, making fashion a conversation. The app also plans to expand its community by allowing creators with strong engagement to become verified and earn commissions from in-app purchases. Celebrity stylist Jamie Misrahi, as Creative Director, ensures that human-led curation remains at the heart of the app's direction. "As a stylist, my job is hard to scale, but with AI, we can expand access to our favorite tastemakers and celebrities’ styles, helping boost fashion creativity rather than replace it," says Misrahi.

A New Era of Fashion Discovery

With OneOff, the fragmented world of fashion discovery becomes cohesive. The app brings together the best of social commerce, allowing users to shop from their favorite celebrities' closets, follow friends, and discover trending styles. As fashion continues to evolve, OneOff captures the essence of personalized, engaging, and aspirational shopping experiences, setting the stage for the next generation of fashion retail.

Tags: AI Fashion, AI Shopping Experience, Celebrity Fashion, Fashion in AI, Fashion Tech, OneOff

Categories:
Rico
Author: Rico