Meghan Markle'S Business Blunder: Is This The End For Her And Harry?

  • By Avery
  • Feb. 9, 2026, 8 a.m.

Meghan and Harry's Hollywood Dream Faces a Hurdle

Meghan Markle and Prince Harry, after their 2020 move to LA, have been making headlines again, but not for the reasons they'd hoped. Meghan's lifestyle brand, As Ever, has caught some unwanted attention, as Talk TV's Kevin O'Sullivan delves into what he calls a "humiliating blow" for the duchess.

The New York Post reported an embarrassing situation where Meghan's pricey jam was reportedly taken home by Netflix employees, as it struggled to find paying customers. Though both Netflix and Meghan's reps have dismissed these claims, O'Sullivan didn't hold back, suggesting Meghan's failure to sell her "mundane domestic products" might be the "final nail in the coffin" for her brand.

“It is the beginning of the end for the duchess' ill-fated online business. As Ever. A baffling enterprise that never really made sense...with a popularity rating about as high as the repulsive oaf formerly known as Prince Andrew.”

Investments and Financial Concerns

The couple has reportedly gone all in on Meghan's As Ever brand, putting their financial hopes on its success. Royal expert Samara Gill voiced her concerns during the segment with O'Sullivan, fearing Meghan and Harry might face financial struggles as they drift from the Royal Family and distance themselves from Hollywood connections, including the Kardashians.

Even Kim Kardashian, once a close friend, seemed caught off guard when she had to delete a party photo with Meghan, who had forgotten it was Remembrance Day. This PR gaffe reportedly left even Prince Harry astonished.

Gill speculated on the brand's future, jesting, "Well, next we’re going to see it at TK Maxx, to be honest." She cited royal biographer Tina Brown, who criticized Meghan's business acumen, saying, "she has the worst judgment of anyone."

High Stakes and Quality Products

Despite the setbacks, Meghan and Harry's investment in As Ever remains substantial, with no silent partners or investors. A source close to the couple shared their belief that this venture was "bigger than anything" Meghan had pursued before. The source noted, "They went all in," emphasizing the high-quality nature of Meghan's hand-crafted products, albeit at a hefty price.

Whether this venture will sink or swim remains a hot topic, but one thing's for sure – Meghan and Harry's journey outside the royal bubble is proving to be anything but dull.

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Author: Avery
Avery

Avery

Avery runs the fast lane: tip triage, source vetting, and headline decisions in minutes. She specializes in “developing” items that turn into next-day exclusives, balancing speed with receipts. Expect tight copy, clean attributions, and zero fluff.