Lily-Rose Depp: The Reigning Queen Of Gen Z Influencers

  • By Julian
  • Jan. 20, 2026, 6 a.m.

Lily-Rose Depp: Leading the Gen Z Charge

Lily-Rose Depp has skyrocketed to the top of the Gen Z influencer charts, proving that being a 'nepo baby' can be incredibly lucrative. The 25-year-old, daughter of Hollywood legend Johnny Depp, has mastered the art of turning fame into fortune. With every Instagram post, Lily-Rose can rake in a whopping £11,324.

Simple Yet Effective

Despite her impressive 8.4 million followers, Lily-Rose keeps her social media presence refreshingly straightforward. Her posts mainly focus on work updates, allowing her authentic self to shine through.

“Lily-Rose Depp's success is a testament to her ability to connect with her audience while maintaining her unique identity in the limelight,” said an industry expert.

Jaden Smith and the Gen Z Competition

Hot on Lily-Rose’s heels is Jaden Smith, son of Will and Jada Pinkett-Smith. While he earns slightly less at £9,690 per post, he boasts a massive 19 million followers. However, his engagement rates are lower, highlighting the importance of quality over quantity in the influencer world.

More Stars Shining Bright

Sofia Richie Grainge and Brooklyn Beckham are also making waves, earning £9,614 and £7,942 per post respectively. This new generation of stars, including Gracie Abrams, Maya Hawke, Willow Smith, Kaia Gerber, Nico Parker, and Lila Moss, are carving out their own niches. Their earnings per post range from £7,296 to £3,458, showcasing the diverse ways they connect with fans.

Brooklyn Beckham's New Venture

Brooklyn Beckham is taking a bold step into the world of motorsports by joining Formula E. This racing series for electric cars will spotlight eleven influencers, highlighting the many paths fame can lead to. These Gen Z celebrities are proving that social media is more than just entertainment – it's a platform for building careers and managing fame from a young age.

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Julian
Author: Julian