Kylie Jenner Sizzles In Skims Underwear – Leaves Fans In Awe

Kylie Jenner Turns Up the Heat for SKIMS

Kylie Jenner is cranking up the temperature for Kim Kardashian's latest SKIMS launch, and she's doing it in her signature no-holds-barred style. On Wednesday, February 11, SKIMS unveiled its new Everyday Cotton collection, packed with premium cotton bras and underwear designed for daily comfort.

Leading the charge is Jenner, 28, who modeled several of the new pieces in a series of striking promotional images. She left little to the imagination, flaunting her curves and baring her skin for all to see. Jenner showcased items such as the triangle bralette and matching thong in cocoa heather.

"I loved being part of the Everyday Cotton campaign," Jenner said in a press release from SKIMS. "Cotton is such an essential everyday fabric, and this collection really nails it. The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing – exactly what you'd expect from SKIMS."

Kim Kardashian Weighs In

While Jenner brought star power to the visuals, Kardashian, 45, shared her insights on Instagram. She revealed that she "never used to wear underwear" until developing what she described as the "softest and stretchiest" pieces through SKIMS, emphasizing the brand's focus on comfort and wearability.

The new collection reflects SKIMS' approach of blending minimalist design with celebrity-driven marketing. According to the SKIMS press release, the campaign emphasizes breathable, everyday fabrics rather than heavily sculpting silhouettes, with neutral tones like Cocoa Heather offering versatility and style for daily wear.

Family Power and Social Media Buzz

Featuring Jenner in the campaign reinforces the family-driven branding that has fueled SKIMS' visibility. Jenner has appeared in previous SKIMS campaigns, and Kardashian frequently promotes her half-sister's Kylie Cosmetics launches, demonstrating the sisters' continued support for each other's ventures.

By putting Jenner front and center, SKIMS is spotlighting the collection's comfort-forward ethos while capitalizing on the social media reach of one of the world's most-followed celebrities. Khloe Kardashian also chimed in with a cryptic comment on Jenner's Instagram post, asking, "I know I ask this a lot, but are you OK?"

Jenner's promotional snaps and SKIMS' official press materials highlight the brand's commitment to everyday essentials that combine style, stretch, and functionality. This launch marks another step in SKIMS' expansion beyond shapewear into loungewear, swimwear, and wardrobe basics – a strategy supported by the voices of its founders and collaborators.