Kendall Jenner'S Hilarious Take On The 'Kardashian Curse' In New Super Bowl Ad

Kendall Jenner's Bold Move: Turning Rumors into Comedy

Kendall Jenner is taking a playful jab at the notorious 'Kardashian curse' in a new Super Bowl 2026 commercial for Fanatics Sportsbook. Known for her high-profile relationships with athletes, Jenner humorously embraces the myth that their careers suffer post-dating her. Instead of shying away, she turns the rumors into a punchline, showing off her ability to laugh with the internet.

In the ad, Jenner confidently strolls through a lavish mansion filled with photos of her exes, their faces humorously scratched out. "Haven't you heard? The internet says I'm cursed," she quips, setting the tone for the ad's comedic take on her dating history.

“While the world has been talking about it, I've been betting on it,” Jenner declares, adding, “How else do you think I could afford all of this? Modeling?”

From NBA Courts to Commercial Screens

Throughout the commercial, Jenner takes viewers on a tour of her opulent lifestyle, crediting it not to her modeling gigs but to the supposed misfortunes of her ex-boyfriends. She jests about her first basketball beau missing the playoffs, saying, "I guess nobody was getting a ring in this house." A vintage car and private jet also get their share of tongue-in-cheek gratitude.

Jenner has been romantically linked to several NBA players over the years, including Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker. Her most notable relationship was with Booker, lasting on and off from 2020 to 2022.

Jenner's Lighthearted Swipe at the 'Curse'

As the ad wraps up, Jenner sips champagne and cheekily addresses the so-called curse: "Kardashian curse? It's not even my last name," she laughs, dismissing the label's absurdity while reclaiming it. The commercial is part of a broader "Bet on Kendall" campaign by Fanatics Sportsbook, where Jenner will unveil her Super Bowl prediction with fans able to join in the betting fun.

The ad also nods to the broader Kardashian-Jenner family dynamics, where dating athletes is a well-known theme. Sister Kim Kardashian once humorously acknowledged Kendall's NBA connections with a "Kendall Starting Five" T-shirt. Meanwhile, Kim has had her fair share of athlete romances, and Khloe Kardashian's past relationships with NBA players are well-documented.

From Romance to Independence

Beyond the sports realm, Jenner's love life has also made headlines with her recent link to Bad Bunny. Their romance rekindled briefly in May 2024 after a previous split, but eventually fizzled as Jenner chose to focus on her career and family. This context adds depth to her comedic and self-aware approach in the Super Bowl ad.