Who’s stealing the spotlight this Halloween? None other than the characters from K-Pop Demon Hunters! According to Google’s “Frightgeist” roundup, these characters are taking the top five spots on Halloween search trends. Everyone wants to dress up as Rumi, Zoey, Mira, Jinu, and Baby Saja – even the quirky tiger character is getting some love, sitting comfortably in eighth place.
Netflix’s officially licensed Huntr/x costumes have become the hottest commodity at Spirit Halloween, selling out online faster than you can say "boo!" Reports are flooding in about physical stores struggling to keep up with the demand, with Good Morning America declaring a "K-Pop Demon Hunters Halloween costume shortage" on October 27. The New York Times followed suit, wishing anyone on the hunt for these costumes "good luck" on October 30. Even Netflix had to admit that the demand has outpaced supply, noting that initial interest was "soft" when they first approached licensing partners.
But don’t fret if you missed out on grabbing an official costume. Fans are getting creative, with both kids and adults crafting their own versions of these iconic looks. It seems everyone wants a piece of what’s become the most-watched Netflix film of all time, and they’re not letting a little thing like a costume shortage get in their way.
Even celebrities are jumping on the bandwagon. Little Mix’s Leigh-Anne Pinnock shared her excitement on TikTok, dressed as Rumi, saying, “I think I’m actually more obsessed than my daughters! We stan K-Pop Demon Hunters in this house.” The trend is catching fire, with knockoffs and DIY creations becoming the go-to solution for fans eager to join the Halloween fun.
The unexpected popularity of K-Pop Demon Hunters costumes is turning heads and setting new trends. With retailers underestimating the frenzy, fans are left to their own devices, literally. The hype around this film and its characters continues to soar, making it clear that K-Pop Demon Hunters are this year’s Halloween icons. Whether you snagged an official costume or are piecing together your own, one thing is certain – everyone wants to be a part of this K-Pop phenomenon.