Jennifer Garner'S Bold $60M Leap From Hollywood To Business

Jennifer Garner's Business Triumph

Jennifer Garner, the beloved Alias star, has made a splashy move away from the silver screen and into the world of business. On Friday, she announced that her organic children's food brand, Once Upon A Farm, has gone public, selling shares at $18 each. This bold step has catapulted the company's valuation to a staggering $724 million.

“This IPO really begins to cement our legacy as we move forward and try to bring this to life,” Jennifer shared with Forbes, shortly after celebrating the company's debut on the New York Stock Exchange. “To drive systemic improvement in childhood nutrition.”

The Journey to Public Trading

Once Upon A Farm's journey began in 2011, founded by Cassandra Curtis and Ari Raz. Jennifer joined the team in 2017 as the chief brand officer, quickly becoming a co-founder with a seven percent stake. With John Foraker, former CEO of Annie's, on board, the company saw exponential growth. By February 6, 2026, Jennifer's share in the company was worth a cool $60 million.

Under Jennifer's leadership, Once Upon A Farm has revolutionized the organic children's food market, making it a household name. "Every room we went into was people who were customers. These are bankers – and not bankers – people are buying it," she said, reflecting on the company's broad appeal.

A Mission Born from Motherhood

Jennifer's inspiration to join Once Upon A Farm was deeply personal. As a mother to Violet, Fin, and Samuel, she wanted to tackle a problem she faced as a parent. "We were a whole new way to think about kids and baby food," she explained. "To educate people writ large, you have to be loud. It was, like, how do we handle this? Well, we just hold hands and jump."

The company has enjoyed a remarkable rise, reporting $225 million in revenues in 2025 – a 40% increase from the previous year. Their products are now available in over 25,000 stores across the U.S., including big names like Target and Walmart.

Jennifer Garner: A Hands-On Entrepreneur

Unlike many celebrities who dabble in business, Jennifer remains deeply involved in Once Upon A Farm. Since 2017, she's been actively participating in meetings, flying around the country, and engaging with grocers to ensure the brand's success.

Jennifer owns a historic 20-acre family farm in Locust Grove, Oklahoma, which may well be where she draws some of her inspiration. "We are shaping the future of food. We are changing what's available to parents and they are here for it," she proudly told Forbes. "We want to be their allies from babies all the way up to big kids."

Parents across America have come to rely on Once Upon A Farm to provide healthy and nutritious options for their children, and Jennifer Garner is determined to keep pushing boundaries in the food industry.