Hailey Bieber Revives '90S Denim Vibes With New Gap Campaign

Hailey Bieber's Denim Dream: A Nostalgic Nod to the '90s

Hailey Bieber is turning heads as she embraces the denim of days gone by in a fresh new campaign with Gap. The 29-year-old model is the face of a limited-edition denim capsule that takes cues from the laid-back vibe of the late '90s, featuring styles she rocks in her everyday life.

This exciting collection, dropping on July 16, is set to hit Gap's website and select stores across North America. Dubbed 'The Hailey Jean,' the line showcases two relaxed fits: the Extra Baggy and the '90s Low Rise Loose, both echoing Bieber's chill denim philosophy.

"Gap has been a part of my wardrobe since I was a kid, so this came together very organically. 1996 was the year I was born and I get a lot of style inspiration from the '90s because there was something so effortless about that era and the way people wore denim," Bieber said in a statement.

Bringing Personal Style to the Masses

The Rhode founder and Justin Bieber's better half took to social media on July 15 to flaunt her Gap shoot, highlighting the collection's relaxed vibe. "My favorite denim fr," she captioned, showcasing her love for the pieces.

Gap's creative team drew inspiration from two of Bieber's beloved vintage Gap jeans to create these new silhouettes. Featuring updated fits, custom washes, and Hailey's unique signature alongside '1996' design details, the collection is a nod to her birth year and personal style.

Exclusive Styles and Pricing

The Hailey Jean line boasts six washes across both fits, with the Low Rise Loose available exclusively online. Priced at $89, this limited-edition capsule is a must-have for anyone looking to add a touch of '90s flair to their wardrobe.