Hailey Bieber Bids Farewell To Erewhon'S Famous Smoothie Name

Hailey Bieber's Name Vanishes from Erewhon's Iconic Smoothie

Los Angeles' chic grocery haven, Erewhon, has made a quiet yet bold move by removing model Hailey Bieber's name from its famed $20 Strawberry Glaze Skin Smoothie. Since its debut in 2022, the drink has turned heads and become a staple in the city's health-conscious circles, but as of late 2023, it stands simply as the Strawberry Glaze Skin Smoothie. This change was confirmed during visits to multiple Erewhon spots in October and November.

The smoothie itself remains unchanged, still offering its skin-loving blend of almond milk, strawberries, vanilla collagen, and sea moss. It was once a proud part of Bieber's daily routine, with the model and founder of skincare brand Rhode, touting it as a key to her glowing complexion. "It was more than a drink – it was a part of my lifestyle," Bieber shared in a Vogue interview. The initial buzz saw thousands of units selling within the first month, cementing its status as an L.A. icon.

Behind the Name Change

So, why the name change? According to TMZ, it boils down to contractual terms. The collaboration had simply run its course, and while Erewhon and Bieber's reps have kept mum, the name change speaks for itself. But don't worry, Bieber fans – she's not entirely gone from the Erewhon scene. You can still find her influence in the $10.50 Strawberry Glaze Soft Serve Sundae.

Moreover, Erewhon has launched a $100 DIY smoothie kit of the strawberry drink, available nationwide, though Bieber's name is notably missing from this venture as well. Despite the name change, the smoothie continues to thrive, proving that while names may change, the love for a good health drink does not.

Celebrity Partnerships Continue

Erewhon isn't slowing down its celebrity collaborations. Since the Hailey Bieber smoothie sensation, the brand has partnered with stars like Sabrina Carpenter, Kourtney Kardashian, Olivia Rodrigo, Bella Hadid, and Katy Perry. While none have matched the Bieber smoothie hype, each brings a unique flavor to the table.

Reviews are a mixed bag – some rave about the taste, while others remain skeptical of the skin benefits. Regardless, Erewhon's Strawberry Glaze Skin Smoothie remains a beloved fixture in Los Angeles' wellness culture, even without Bieber's name attached.