Guy Fieri: The Unstoppable 'Mayor Of Flavortown'

The Catchphrase That Stole the Show

Guy Fieri, the culinary rockstar and Food Network icon, has a catchphrase that's more popular than a free pizza tasting. "Through the 20 years of doing this, there's been a bunch," Fieri shared with Entertainment Weekly. "But the big thing that comes up now is 'The Mayor of Flavortown.'" This quirky title seems to follow him everywhere, catching the attention of fans and onlookers alike.

"That pretty much catches everybody's attention," Fieri mused, recalling the phrase's spontaneous birth during an encounter with a particularly mouthwatering pizza.

From Humble Beginnings to Culinary Stardom

Fieri's journey to becoming the "Mayor of Flavortown" began in the bustling kitchens of California, where he managed restaurants before launching his own chain, Johnny Garlic's. His energetic personality and flair for flavor led him to win The Next Food Network Star, catapulting him into the limelight and onto shows like Diners, Drive-Ins, and Dives. Fans can't seem to get enough of his colorful catchphrases. "Oh, I've got a million," he laughs, mentioning fan favorites like "That's off the hook!" and "That's money!" But it's the "Mayor of Flavortown" alias that truly resonates, inspiring everything from FieriCon events to Flavortown-themed gatherings.

Embracing the Iconic Status

Beyond his culinary achievements, Fieri has embraced his role as a cultural icon. He's used his fame for good, channeling it into charitable efforts through the Guy Fieri Foundation. Since 2011, the foundation has been dedicated to supporting aspiring chefs, aiding first responders, and promoting literacy in his home county of Sonoma, California. In a playful nod to his status, Fieri recently collaborated with Bosch for the 2026 Super Bowl, sporting a surprising new look sans his signature frosty tips. Yet, one thing remains constant – his indelible connection to Flavortown. "It's like the steering wheel on the bus going to Flavortown," he fondly recalls, a phrase that continues to echo long after the pizza was devoured.