Fast Track And Cloudx Team Up For A Star-Studded Marketing Revolution

Strategic Partnership Unveiled

Fast Track Events (FTE), a dynamic subsidiary of Fast Track Group (NASDAQ: FTRK), has taken a bold leap forward by announcing a strategic partnership with CloudX Entertainment, a cutting-edge hybrid talent management and creative agency. This collaboration, revealed on December 15, 2025, in Singapore, marks a new era for brands aiming to amplify their presence through celebrity and influencer campaigns. The alliance promises to expand the toolkit for brands eager to make waves in travel, sports, and entertainment sectors.

Pictured at the launch are Harris Lim, CEO of Fast Track Events, and Lucas Law, Managing Director of CloudX Entertainment, symbolizing the dawn of this exciting partnership.

The Birth of a New Marketing Era

Why now, you ask? It's simple – clients are craving solutions that offer both scale and measurable results in today's cutthroat marketing world. Gone are the days when brands had to choose between celebrities and influencers. The new trend? A hybrid strategy that harnesses the power of both. Celebrities drive massive awareness, while influencers and content creators bring about education, consideration, and lasting engagement. Together, Fast Track Events and CloudX Entertainment are ready to offer brands the ultimate formula for maximum exposure and market impact.

CloudX Entertainment, renowned for its creative social media campaigns and influencer management, boasts an impressive client list, including the Korean Tourism Organization and Amazfit. This collaboration is set to initially focus on Singapore, with ambitious plans to roll out campaigns across key Asia Pacific markets.

Celebrity Partnerships in Action

Fast Track Events is no stranger to high-profile collaborations. Recent partnerships have seen them join forces with brands like Dongfeng and Serba Wangi, working alongside global stars such as Jessica Jung, MINNIE of i-dle, and the group TREASURE. These collaborations highlight FTE's prowess in turning celebrity partnerships into impactful regional brand influence.

Harris Lim, CEO of Fast Track Events, shared his excitement about the partnership: "This collaboration expands the options available to our brand partners. Whether a campaign is driven by global celebrity appeal, trusted creator voices, or both, this collaboration allows clients to choose the most relevant amplification path for their objectives."

Lucas Law, Managing Director of CloudX Entertainment, added: "By combining our influencer and content creator ecosystem with FTE’s celebrity and live entertainment capabilities, brands now have greater flexibility to design campaigns that resonate across both physical and digital touchpoints."

With both companies bringing their A-game to the table, the marketing landscape in the Asia Pacific region is set to be forever changed.