Dua Lipa Sparks Fashion Frenzy As Bulgari'S New Global Brand Ambassador

  • By Zoe
  • Feb. 21, 2026, 9 a.m.

Dua Lipa's Dazzling New Role

Dua Lipa has stepped into the spotlight once again, this time as the new global brand ambassador for the luxury jewelry brand Bulgari. This exciting collaboration sees the pop sensation joining an elite group of house ambassadors like Anne Hathaway, Priyanka Chopra Jonas, Zendaya, Damiano David, Liu Yifei, Kim Ji-won, and Blackpink's Lisa. Friends of the brand also include fashion icons like Linda Evangelista, Oscar Isaac, and Isabella Rossellini.

“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” Lipa enthused in a statement.

Bulgari's Embrace of Empowerment

Bulgari's CEO, Laura Burdese, couldn't be more thrilled, stating, "Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength.”

The announcement was made official on Bulgari's Instagram, where they welcomed Lipa with open arms, captioning the reveal as "A new chapter begins." The post was accompanied by stunning photos of Lipa adorned with Bulgari Fine Jewelry, showcasing pieces that transformed her style into pure elegance.

From Music to Fashion

This new venture aligns perfectly with the release of Lipa's latest album, "Radical Optimism," and her upcoming 2025 world tour. Recently, Lipa graced the Berlin Film Festival in Chanel, standing by her fiancé Callum Turner for the premiere of his film, "Rosebush Pruning," where he stars alongside Riley Keough, Elle Fanning, and Pamela Anderson.

Sharing her excitement with her 88.7 million Instagram followers, Lipa continues to captivate audiences both on stage and in the fashion arena, proving that her influence knows no bounds.

Zoe
Author: Zoe
Zoe

Zoe

Zoe translates internet chaos into clean, clickable stories. She lives on TikTok, IG, and X, tracking celeb posts, fan reactions, and trend cycles before they hit mainstream. Her pieces connect platforms, context, and why it matters now.