Cheers To Fame: The Hottest Celebrity Drinks Collabs Of 2025!

A Star-Studded Lineup of Libations

In 2025, the world of celebrity endorsements has reached new heights as A-listers from various industries partner with renowned beverage brands. These collaborations have not only set tongues wagging but have also become the talk of the town in the drinks trade. While not every star wants to launch a drink line, those who do often opt for partnerships that allow them to shine without the hassle of starting from scratch. Welcome to the era of the celebrity collaboration!

Harrison Ford & Glenmorangie: A Highland Adventure

January saw the legendary Harrison Ford teaming up with Glenmorangie, a partnership that kicked off with Ford donning a kilt for a series of short films. These films showcased Ford's journey through Glenmorangie’s scenic Highland home, capturing the essence of the historic distillery and its stunning surroundings.

“I loved working with the team at the distillery — they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious,” said Ford.

The collaboration didn’t stop there, as Ford also became the face of Glenmorangie’s F1 sponsorship, with the brand becoming the official whisky supplier for the sport. The highlight? The launch of The Altus, a 25-year-old Scotch priced at £550, which Ford humorously promoted despite his playful struggle with Scottish lingo.

Aitch & Southern Comfort: A Northern Celebration

Manchester's own rapper Aitch joined forces with Southern Comfort in March to unveil Northern Comfort, a limited-edition drink celebrating northern UK culture. Aitch, also known for his stint on I’m a Celebrity… Get Me Out of Here, expressed his pride in representing the north, saying it was all about "showing love to the culture." The collaboration featured a unique launch event – a surprise gig on a moving train across the north, delighting fans with live performances.

Following his reality TV success, Aitch's social media presence soared, with millions of followers on Instagram and TikTok. Southern Comfort seems eager to continue their partnership with the rapper, who is also a passionate ambassador for the Down’s Syndrome Association.

Pharrell Williams & Moët & Chandon: A Toast to Birthdays

Pharrell Williams brought his creative flair to Moët & Chandon with a limited edition collection celebrating birthdays. The Bow Capsule Collection, inspired by the Champagne house’s historic archives, featured exclusive bottle designs and was priced at an impressive €30,000. Williams, who is also making waves as Louis Vuitton’s men’s creative director, drew inspiration from Moët’s original 1889 bottle bow design.

Beyond Champagne, Pharrell is working on Japa Valley, a lifestyle hub in Tokyo focused on Japanese sake brewing, set to open in 2027. This venture showcases his diverse interests and dedication to blending tradition with modernity.

Charles Leclerc & Chivas Regal: Blending Success

Formula 1 driver Charles Leclerc partnered with whisky brand Chivas Regal, becoming their global ambassador. To celebrate, Leclerc hosted an exclusive pop-up piano bar in Melbourne, blending his love for music with the brand’s ethos of precision and dedication.

Leclerc’s collaboration with Chivas Regal is all about celebrating success and finding one's rhythm, both on and off the track. The partnership emphasizes the fusion of tradition and modernity, much like the Tifosi Tartan kilt, a nod to Chivas Regal’s Scottish roots and Ferrari’s racing spirit.

Robert Pattinson & 1664: Elevating Beer Culture

October marked a new chapter for French beer brand 1664 as they appointed Robert Pattinson as their first global ambassador. This collaboration aims to redefine beer as a lifestyle experience, with Pattinson leading campaigns that emphasize good taste and premium living.

1664’s partnership with Pattinson is part of a broader strategy to blend fashion and beer, as seen in their collaboration with London Fashion Week. The brand is determined to position itself as a premium choice within the beer industry, targeting a fashionable audience.

Tom Holland & Aston Martin: The Alcohol-Free Revolution

Tom Holland’s non-alcoholic beer brand Bero has teamed up with Aston Martin, becoming their official alcohol-free beer partner. This partnership promises exciting collaborative content and global events, aligning with Aston Martin’s reputation for performance and craftsmanship.

Bero Brewing CEO John Herman expressed his excitement about the partnership, highlighting the synergy between the two brands. Fans can look forward to unique experiences and product lines that reflect this innovative collaboration.