Celebrity-Backed 'Baby Of The Year' Competition Returns For 2025

The Adorable Competition is Back!

Get ready, America! The 'Baby of the Year' contest is making a grand return in 2025, and it's packed with more cuteness than ever. Spearheaded by the talented actress and entrepreneur Jessica Alba, who is also a dedicated Baby2Baby Board Member, this delightful event is a nationwide sensation. It's all about rallying communities to support their favorite little ones while backing Baby2Baby's incredible mission to provide essential items to over a million children in need across the nation every year.

Star-Studded Support

Joining Alba in this heartwarming initiative are none other than socialite Paris Hilton and singer Kelly Rowland. These stars are lending their voices to spread the word about the competition and the vital work of Baby2Baby. As Alba, 44, puts it, "It's all about making a difference, one adorable baby at a time."

“It's all about making a difference, one adorable baby at a time.” – Jessica Alba

How the Competition Works

This year's contest is open to the tiniest of competitors, babies aged 0–24 months. It's a thrilling tournament-style fundraiser where contestants face off in online rounds. Fans can vote daily to help their favorite babies inch closer to victory. While everyone gets one free vote every 24 hours, additional votes can be cast through donations that directly benefit Baby2Baby.

What's at Stake?

The grand prize is a whopping $25,000 cash award, ideal for kickstarting a college fund, along with a feature in a Variety magazine advertorial. Reflecting on last year's winner, Sloane Maya, who charmed the nation, the competition opens doors to exciting opportunities like a professional photo shoot and appearances in popular media outlets.

Join the Fun and Make a Difference

For families eager to register their baby or cast votes, all the details are available at babyoftheyear.org. The event organizers describe it as a "do-good, feel-good" campaign, perfectly blending fun with a meaningful impact. Colossal, the fundraising platform behind the competition, emphasizes that even the smallest participants can inspire significant change.

Last year's event was a massive hit, generating a $24 million grant for Baby2Baby, supporting their mission to make a difference in children's lives. Over the years, Baby2Baby has distributed more than half a billion essential items to children in need, proving that this competition is more than just a cute contest – it's a force for good.