Tilly Norwood, the 24-year-old AI-generated actress from the creative minds at Particle6 in London, is causing quite the stir in Tinseltown. Unveiled in September 2025, this digital diva has sparked a heated debate across the entertainment industry as talent agencies scramble to sign her. With her alluring brunette locks and captivating brown eyes, Tilly was crafted as an 'English rose,' but she's become a lightning rod for controversy instead.
Several Hollywood heavyweights, including Toni Collette, Emily Blunt, Amy Poehler, and even Ryan Reynolds through a cheeky Mint Mobile ad, have raised concerns about AI actors potentially replacing human talent. SAG-AFTRA didn't hold back either, pointing out that Tilly lacks "life experience, emotion, and audience appeal untethered from the human experience."
“I couldn't have predicted it, because in the U.K. we had released [Tilly Norwood] and there wasn't the same reaction at all," admitted Tilly's creator, Eline Van der Velden, in a candid interview.
The uproar surrounding Tilly has reignited old debates about AI regulations and likeness rights, reminiscent of the 2023 writers and actors strikes. Eline Van der Velden, a former actress herself, stands by her creation, acknowledging the fears of her peers. "I totally sympathize with actors thinking this is coming for their job," she said, clarifying that replacing human actors is not Tilly's intended role.
Despite the backlash, which even required police involvement due to hateful messages, Van der Velden sees Tilly as a catalyst for necessary industry conversations. "That's what I'm really proud of, the conversation that she sparked," she expressed, viewing Tilly as a pivotal moment for change in Hollywood.
Undeterred by the criticism, Van der Velden is pressing forward with exciting plans for Tilly in 2026, hinting at collaborations with renowned writers, directors, and actors. Although details remain under wraps, she confidently asserts, "You're gonna see a lot of Tilly next year."
Tilly's creation was a meticulous process involving a team of 15 and over 2,000 iterations, carefully crafted to ensure no real actors' likenesses were used without consent. Van der Velden envisions Tilly as part of a new "AI genre," akin to animation, designed to complement rather than replace traditional acting.
With interest in Tilly skyrocketing and no collaborators backing out, Van der Velden is poised for a relaunch that promises to redefine how AI fits into the cinematic landscape. Her vision is clear: "I want to watch real actors emote – I enjoy that very much. I'm an actor myself," she emphasized, promising ethical usage and substantial cost and environmental benefits. Hollywood might be resisting now, but Tilly Norwood's future looks undeniably bright.